Marketingis an extremely broad area thatincludes advertising, not vice-versa. As such, it is difficult to exclude considerations such asthe psychological contractfrom the marketing responsibility. Organisational probity includes issues such as environmental and social responsibility, and ‘Fairtrade’, etc. Aside from which – when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions – even directors salaries and share options dare we suggest.
Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train hutchisonandmaul.com station and halls of residence. In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format.
What social media platform is best for online advertising?
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